A questions to ask yourself when opening a site on a mobile device:
• What does it look like?
• Do I have to zoom in to read the information?
• Is the telephone easily accessible?
• Is it easy to use?

A responsive website design automatically adjusts to reflect the screen size on any of the devices it can be viewed on, i.e. the desktop, laptop, tablet, and cell phone view will all be uniform; thus being a mobile-friendly business.

A better user experience is mandatory!
It has been a great opportunity for the e-business owners to make their businesses more profitable. If a user lands on your website while using their mobile device and they do not find what they are looking for, they’ll get frustrated. A dissatisfied user will exit from your site and go to another site. However, if a user has a positive experience on your mobile site, then they are 60% more likely to purchase a product or service from your business.

Today, responsive website designs are not uncommon; in fact, with all the devices being developed in various sizes it is important for your website to be viewed uniformly across each device. Understanding the importance of Responsive web design can also lead to achieving your business goals.

As experts say:
• 30% of Google Searches are performed on mobile devices
• 95% of emails are accessed through mobile phones
• The United States, Germany, Italy, and India are spending 35% of their time on the internet, on mobile devices
• 65% of customers provide a better opinion of brands, products, and services when they offer a great mobile experience

Flexible as in mobile friendly. The website adjusts on any device and justifies the expectations the way a user wants. Everything must be flexible; layouts, image sizes, and text blocks need to look perfect.

Excellent User Experience 
Responsive websites offer an improved user experience which positively affects search engine optimization. The better the browsing experience for your visitors the more they admire your site and visit regularly, which can help improve rankings on Google’s SERP (Search Engine Results Page).

Easy to manage and Cost effective 
A responsive website allows you to utilize a single framework to its maximum potential. Instead of having to create a desktop website and a separate mobile website, a responsive website design combines the two – which saves time and money. The single framework allows business owners the ability to manage content and keep the information uniform across any device, without a hassle.

Google recommended
Google webmasters strongly advise that all websites become mobile friendly. Being a mobile friendly business increases your chances in being found by users who are searching from mobile or tablet devices.

Marvelously impacts SEO
Google prefers responsive websites over non-responsive templates. Creating a responsive website makes it easier for Google to crawl your website and reduce the chances of errors On-Page-SEO.

Why use a responsive web design? A responsive and well-designed website will create a rich user experience, even on small-screened devices. A user would like to browse a responsive website from the mobiles or tablets and in return would provide a great amount of traffic to your website.

If a website does not scale/work properly on mobile or tablet devices, then users are more likely to exit – which increases a website’s bounce rate (which is bad). To reduce the bounce rate of a website, one must have a responsive or mobile-friendly website.

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